HOW INTERACTIVE STORYTELLING INCREASES CLIENT UNDERSTANDING OF THE PRODUCT

Every branch has specific challenges. For medical businesses, the challenge is the awareness and understanding of clients. The development of a product that speeds up the healing process, is only the beginning.

ING Corporation, the designer and manufacturer of prosthetic devices, has developed a unique helmet for treating children suffering from plagiocephaly. However, the sale of the helmet has run into an unexpected obstacle when doctors were unable to explain the problem and the treatment due to low awareness and lack of helpful tools.

3D AS A VISUAL AID

In PRESENTIGO, we have come up with an innovative solution. We have created an interactive 3D model that enables doctors easily explain both the problem and the treatment process. The interactive narrative increases the level of understanding of clients when it comes to complex problems and complex products. Thanks to PRESENTIGO, helmets can be ordered directly from the presentation after the doctor sets the helmet specifications, which greatly saves time.

The interactive narrative has significantly increased the understanding of the parents.