Who is BONATRANS?
Bonatrans is one of the world’s biggest rail vehicle component production companies. The company is engaged in the production and development of wheelsets and their parts for rail vehicles. Bonatrans has a huge distribution chain across Europe, Asia, and the US.What did they need?
Bonatrans was searching for an effective solution for product presentation. Their previous solution was very complex and consisted of a company presentation, a product portfolio, and more than 400 references, which play a large role in business these days. Bonatrans was looking for a tool to present multiple numbers of references. The company sells products worldwide, and for that reason they need quick access to all references on one platform. An interactive presentation is an easily accessible platform for a complex solution.Solution?
The backbone of the presentation is the product portfolio, which is now exhibited using a 3D catalog. The catalog is divided into seven parts according to each product line. You can work with a 3D preview and view product descriptions. In a pop-up window, you can display detailed information. Salespeople have everything in one platform and can switch between multiple product lines. Precise and quick presentation at fairs is a key element for increasing sales. Bonatrans uses a 3D catalogue in PresentiGO’s platform at fairs in the Czech Republic and Germany to create interactions with clients. Clients can go through a touch screen and scroll to relevant content in just a few seconds. It’s no longer necessary to click slide by slide.
What are the main benefits of 3D product presentation?
Realistic Visualization for Enhanced Engagement: 3D product presentations offer realistic visualizations that engage customers and encourage longer dwell times on your website, signaling positive user experiences to search engines and improving SEO rankings.
Cost-Effective Solutions for Digital Marketing: By leveraging 3D presentations across digital marketing channels, businesses can reduce marketing costs while attracting organic traffic and generating backlinks, boosting their online visibility and SEO performance.
Global Accessibility and Market Reach: With optimized 3D product presentations, businesses can expand their market reach globally, attracting international customers and improving website authority through increased inbound links from diverse geographical locations, ultimately enhancing SEO rankings.
Personalized Shopping Experience: Incorporating interactive 3D product presentations into e-commerce websites provides a personalized shopping experience for customers, leading to higher conversion rates, increased session duration, and improved search engine visibility due to enhanced user engagement metrics.
Streamlined Design Processes for Faster Time-to-Market: By adopting 3D product presentations in the design and development phase, businesses can accelerate time-to-market, delivering innovative products quickly and capturing early search engine traffic for relevant keywords and trending products.
Versatile Applications Across Industries: With versatile applications, including e-commerce, manufacturing, and education, 3D product presentations cater to diverse customer needs and preferences, driving targeted traffic from niche markets and improving search engine rankings through relevant and authoritative content.
Tags and technologies
#3D #presentation #catalog #Presentation #Events #DigitalCatalog #3DProductPresentation #ProductVisualization #Interactive3D #VirtualProductDisplay #DigitalProductShowcase #ImmersiveProductExperience #CustomizableProducts #VirtualPrototyping #ProductRendering
#OnlineProductDemo #Ecommerce3D #VisualMerchandising #DigitalProductMarketing #AugmentedRealityProducts #VirtualShoppingExperience
#ProductDesignSimulation #InteractiveRetail #VirtualProductCatalog #ProductExperienceDesign #DynamicProductPresentation
