Digital product catalog for tradeshows?01/28/2020
Business, sales, time02/11/2020
Tips and tricks how to prepare exhibition stand
For sellers is more than useful to have everything at one place and under control as well. Recently the best option is tablet where they can have app focused on 3D and AR catalogues which are available nonstop in the actual version. So it is easier to show the product. In augmented reality is possible with PresentiGO app show the product in real size with other description and infographics. PresentiGO offer VR option as a next way how to increase attractiveness at your exhibition stand. Virtual reality offers a wide range of options and can bring an above-standard customer experience. For example we can mention our clients who use it. And that’s Linet and Škoda Auto.
Product presentation in digital form is tending to be phenomenon and it’s more attractive for customers. Overall impression should feel playful and simple. If your exhibition stand is completed with interactive experience, customers will be excited. Above that you can behave better to environment because you don’t need to print all the marketing materials. Interesting form of digital presentation is for example digital kiosk. During the exhibition can dealers change the presentation according to actual need. As a dealer you can prepare one-time activity which can be helpful during certain moment and then you can be step forward from the competitors. Reason why to be interactive? Imagine situation when visitor come to your exhibition stand and you can show their logo or product. It’s that simple to adapt design of your exhibition stand and visitors will be pleased. You can communicate at one-time with more clients with one presentation which are actual and in digital form. On top of that you can prepare content for specific customer. Every client need personalised approach because they have different expectations and require different type of information. For example you can show logo of the customer right before meeting. Another way how to impress. Customers are then more likely to remember your exhibition stand and they will be pleased. Did you know that first 20 sec are crucial for customer to decide if you are interested enough or not?
An app which has all the products at one place with the option to show it in augmented reality used to be a sci-fi. Not anymore. We all know how expensive is to organize everything, so the product is at exhibition. Transportation, installation, maintenance, insurance etc. Everything will increase to high costs which are not necessary nowadays.
Costs for printing you can decrease a lot as well.It is much more easier to have digital kiosk with certain platform where you can easily show all the presentations that you need or correct them immediately. Whilst at printed material you can not change anything and to be honest, usually it ended in trash.
It’s not what it used to be. Nowadays the customer is picky creature and can find informations by him/herself online and to the meetings comes technically equipped. Price is not priority anymore. How we can engage the customer and could be the key to success? Customer demand is higher every day and it’s more difficult to attract them. Include to your sale process visual and interactive 3D/AR product presentation and invoke positive association in them which they can remind at different situation. Create unforgettable story with experience. Be interactive and show them the real value. Don’t forget about the added value which is so important as well and work with a positive distinction against the competition. From the dealer’s point of view you can have traditional approach with paper catalogues and based on them deal offer. Or you can do it in different way. Impress and inspire your client with innovative 3D models and augmented reality. Then your client is able to remember you easily. Then you can straight share all the product lists and see the interests. PresentiGO can track interaction with materials and then you can evaluate potential leas if it is worth it or not. He/She will create positive relationship to your brand and have you in his/her mind. And when he/she will see something similar, you know what will happen. During exhibition as a dealers you are focused on emotions of customer because he/she already has some basic information about your company and slightly know about your products offer. To be honest, nicely colorful printed paper is not attractive how we need anymore. Interactive presentation via 3D, AR and VR is easier to attract and make positive impression of visiting your stand or meeting - and emotions sell.
All about how to make exhibiton stand attractive, cost savings and customer engagement.