Immersive Technology - A Powerful Way To Sell Products Online
From video calls to virtual showrooms, immersive technology can help you sell products online. In fact, incorporating immersive technology into your sales strategy is one of the best digital marketing tips for 2022. While the shopping experience becomes increasingly digital-first, how can a business maintain a personal connection with their customers? What tools are available for presentations, and what are the key differences? Let’s take a look into the world of immersive technology and discuss the benefits of using VR and AR to optimize your sales funnel.
Product presentation tools you are likely to see in 2022:
3D web presentation
Web AR - Augmented Reality
3D / AR applications
Virtual call with client
Using Virtual Showrooms To Sell Products Online
Straightforward to create, virtual showrooms allow customers to interact with a business via immersive technology. To create your own virtual showroom, simply choose from the templates and designs available. You can upload your content directly to the showroom, such as a presentation, pdf, or video. Thanks to 3D templates, even a small company can now create a magnificent virtual showroom with an interactive exhibition and 3D presentation.
By allowing customers to engage with you as a brand and business, you will be able to sell products online in a smart and innovative way. Plus, virtual space is significantly more affordable than paying for physical space to promote your products. And by taking your showroom online, you can also reach a global audience, rather than limit your business to one single location. It is also possible to upload 3D models to your virtual showroom that are interactive, agitated, and dynamic.
Since everything is readily available in one place, you’ll find that virtual showrooms provide a professional and organized platform for you to promote your products. And thanks to analytics, you’ll also be able to use data, such as how many people are in the virtual showroom to optimize sales tools and qualify leads. You can also create a virtual showroom as an independent business without the assistance of a merchant. This is also the case for virtual events and live webinars.
#online #remote #web-based #24/7 #sales tool
Enhance 3D web Presentations With Immersive Technology
Give your online audience a memorable experience by using immersive technology to make your presentations pop! A 3D virtual presentation, a simplified version of a virtual showroom that allows a business to promote a number of products to its target audience online.
Rather than showing a static image or video, highlight your unique selling points with an interactive 3D model that customers can engage with. Users can access hotspots on the 3D model to reveal additional information or to play a video tutorial or demo. As one of the best digital marketing tips for 2022, impress your customers by educating, informing, and inspiring them with a mobile-friendly 3D presentation.
#online #remote #web-based #mobile-web #24/7
WEB AR (augmented reality)
Give customers a truly advanced online experience and allow them to bring your products into their own environments via augmented reality. This incredible immersive technology means the user doesn’t need to download an application to use the service, simply scan a QR code or image to access virtual content on their smartphone. 3D augmented reality models are not only interactive but can provide additional information via a 3D presentation that will appear right in front of their eyes.
#online #remote #mobile web #desktop web #24/7 #chrome #mozzila #safari #edge
3D / AR Catalogue
Available on a mobile, tablet or desktop device ( as long as it is touch-screen ) provide an AR catalog to your target audience that will help move users further along the sales funnel. An effective way to showcase your products online, demonstrate how the product works, provide real-world application examples and allow users to browse items in 3D.
This application can also be used offline if required and materials can be shared directly from the app. You can also track user behavior which helps sales executives to qualify leads. With an AR catalog, you can manage the content yourself from the central repository. You can also specify who will have access to the application and specifically to what materials.
The 3D / AR catalog covers a wide range of content, and it is possible to upload both static and interactive content. Static content relates to 2D images, PowerPoint presentations, PDFs, videos. Interactive content refers to 3D or even augmented reality. The application is designed especially for sales reps, but anyone can control it thanks to its simplicity.
Virtual reality will give your presentations a completely new dimension. Anyone who has tried virtual reality themselves knows that this immersive technology allows you to be completely absorbed in the experience. Hardware development has also advanced dramatically in recent years, and today VR can be projected in high-quality without annoying cables. Thanks to this, VR has become an accessible and widely used tool for offline presentations, especially at trade fairs and or in physical showrooms, where businesses wish to develop the customer's imagination.
Virtual reality can also be used to provide training, coaching, and help create opportunities to rehearse, especially for high-risk or expensive situations that aren’t easy to replicate in the real world.
#offline #F2F #events #mobileapp #desktopapp
Virtual Events - Top Digital Marketing Tip
Do you want to reach a more significant number of clients (50+) and give them an extraordinary experience? Do you want to enable users to interact with your products and move them further along the sales funnel?
Try an online virtual event!
A virtual event is an exciting tool to demonstrate that you are
An innovative and digital-first company.
Transparent as a business and able to build a connection with your target market.
You can attract and engage with potential clients in the online environment.
Today, industry leaders are using these tools to sell products online, but immersive technology is also available and accessible for smaller businesses too. Host your own virtual event, and depending on your registered participants, you can select the size of your 3D virtual stand and upload your content and presentation material. It is possible to use existing services such as Eventbrite and send clients a newsletter with a link and instructions for user registration. In this way, a virtual event is easily accessible from the web with one click. The virtual event can also include a live stream or an interactive webinar.
Build Trust & Transparency By Video Calling Clients
Connect with your client and invite them to your virtual environment? While you could use Microsoft Teams or Zoom to video call your clients, the presentation experience will never feel like a natural 3D environment. Traditional screen share video platforms provide a picture-optimized experience, and presentations are often associated with transmission delays. It all depends on the quality of the connection. So, instead, use a virtual call to better engage with your customers and clients. By video-calling clients, you can develop and nurture business relationships which in turn will help you move leads further along the sales funnel.
Inspired to use immersive technology to optimize your sales strategy! Contact our experts now. We will analyze your unique business model and target market to provide you with our professional recommendations and digital solution. Or, schedule a live demo of our immersive technology for businesses now.
Are we moving more and more online, or is it still important to have personal contact with the customer? What are the tools available for presentations, and what are the differences? Let’s look at what tools can be used in the market and are suitable for them.