HOW TO INTRODUCE A NEW PRODUCT IN A NOVEL WAY
BotKeeper is an innovative accounting company focused on small and medium-sized enterprises. Their product combines work of experienced accountants and artificial intelligence to help their clients save time and money. The company needed to easily explain their innovative product and attract customers.
For BotKeeper, we have created a presentation with lots of 2D animation and interactive elements presenting the product, its use and the results it can bring to potential customers. The presentation opens with the interactive 3D BotKeeper mascot, an accounting robot. Although the presentation has a linear structure, the dealers do not have to show all the elements in slides, and they can easier tailor the presentation to the needs of clients, without showing something irrelevant.
The presentation has improved the performance efficiency of the company’s dealers, who can use this tool to better explain the BotKeeper product to clients and find an ideal solution for their needs, resulting in increased client understanding of the product.