Who is HEXAGON?
Hexagon is the world’s biggest company in the field of measuring tools. The company plays a leading role in producing sensors, software, and self-driving solutions.What did they need?
Hexagon’s management was searching for a tool to effectively present their products. They also wanted to solve the problem they were having with the central distribution of files such as presentations, videos, or product lists for all end-users. The key element here was to get all updated materials to the salespeople via central distribution of shared files in a timely manner.Solution?
AT PresentiGO, we started with a 3D presentation tool. Our 3D catalogue was first used as a presentation tool at fairs such as Hannover Messe and many other events. Hexagon is now using PresentiGO’s platform on tablets and touch screens in exhibition stands. Hexagon’s products (OPTIV, TIGO, Retrofit, and Global S) were shown in 3D catalogues with animation and additional 2D popups. Thanks to the 3D catalogue, Hexagon can make a better and more interactive presentation for their clients and present their whole portfolio.Hexagon is using the 3D catalogue not only during fairs, but on a daily basis as a selling tool. The 3D catalogue was updated for augmented reality. Augmented reality is a useful tool for presentation in real time. Salespeople can make a perfect setup right in front of clients in any environment. 3D presentation and augmented reality are also useful tools which can reduce the amount of printed materials. Thanks to digitalization, Hexagon can save significant money on printing.What are the main benefits of 3D product presentation?
Realistic Visualization for Enhanced Engagement: 3D product presentations offer realistic visualizations that engage customers and encourage longer dwell times on your website, signaling positive user experiences to search engines and improving SEO rankings.
Cost-Effective Solutions for Digital Marketing: By leveraging 3D presentations across digital marketing channels, businesses can reduce marketing costs while attracting organic traffic and generating backlinks, boosting their online visibility and SEO performance.
Global Accessibility and Market Reach: With optimized 3D product presentations, businesses can expand their market reach globally, attracting international customers and improving website authority through increased inbound links from diverse geographical locations, ultimately enhancing SEO rankings.
Personalized Shopping Experience: Incorporating interactive 3D product presentations into e-commerce websites provides a personalized shopping experience for customers, leading to higher conversion rates, increased session duration, and improved search engine visibility due to enhanced user engagement metrics.
Streamlined Design Processes for Faster Time-to-Market: By adopting 3D product presentations in the design and development phase, businesses can accelerate time-to-market, delivering innovative products quickly and capturing early search engine traffic for relevant keywords and trending products.
Versatile Applications Across Industries: With versatile applications, including e-commerce, manufacturing, and education, 3D product presentations cater to diverse customer needs and preferences, driving targeted traffic from niche markets and improving search engine rankings through relevant and authoritative content.