Today more than ever, it makes sense to think about selling using digital tools. How can you deliver your products more effectively to clients? It isn’t easy to travel, and lately fairs and expositions have been restricted or canceled. Who would have thought we would be this paralyzed? We saw this coming, but now it has arrived. Today’s situation with the current health crisis presents many obstacles, but it also provides opportunities. You can update your selling techniques, change your business plan, or modify your business model to be more effective. Those who want their business to succeed long term, will need to create copies of their real product—product “twins,” if you will. Create your own virtual showroom, where you can invite your customers from all around the world. This is a great way to save time, save transportation and travel costs, and use a new selling technique: selling via experience. Nowadays, technology serves this purpose. Some of the possibilities include:
3D Web Presentation
3D / AR Augmented Reality catalog
Virtual reality showroom
2D paper catalog with AR features
We describe the differences, pros, and cons in the article below.
Digital Sales Tools.
All of our clients already understood. They wanted to think smart, and they did—using modern technology, and getting their products closer to their customers more effectively. How? They created virtual copies of their products. Let’s talk about the benefits of doing that. At the moment, when you are not able to visit your clients, virtual copies will easily help you show or directly share your product with a clear explanation of how it works. Long distance won’t be a problem anymore. So, what are your options?
1. 3D Web Presentation.
A 3D web presentation is an interesting and effective presentation through a web page. It enables you to place your product with animation included. Clients can therefore interact with your 3D presentation. Furthermore, this presentation is accessible from a desktop browser, and your clients are not limited by timing. They can choose the time when they want to browse on their own.
Pros: Fast, comfortable, only a computer or a cell-phone needed. 3D Web presentation is supported by desktop web browsers, and latest mobile phones!
3D presentation availablehere.
2. 3D / AR Catalog, shared with clients.
You can install mobile App PresentiGO, which works with Android or iOS, to explore products not only in 3D, but in Augmented Reality (AR) as well. In the convenience of your factory, you can place an e.g. meter to see all the details and features. Thanks to AR, you are able to see real dimensions, and you can manipulate the metes as you like. There is no time limit, you can ask your colleagues and look into it together. With the 3D and AR format, you can watch videos, descriptions, and more materials which the vendor has prepared for you in the app. PresentiGO also offers analytics, so vendors know the product you are most likely to be interested in.
Pros: Out of these three tools, this is the most complex one. The customer has all the materials he might need: 3D/AR, videos, tariffs, etc. To make a long story short, it’s a great way to present your product.
3. Virtual Reality.
You can design the virtual space however you like. How great does that sound? You don’t need to go to a fair; you can create your own hall or your own digital showroom. Virtual reality is a fascinating technology when you want to give more freedom or an extraordinary experience to your clients. Virtual showrooms can include your reception desk and your logo, as well as a whole portfolio. You can also put a virtual guide in place that will explain and show what you have to offer in any chosen language. This could be the ideal tool to launch a new product.
Pros: It can be filled step–by-step, changed, and upgraded. It works 24/7 and offers a much stronger experience to your clients.
This is the right time to start thinking about implementing a digital sales tool. Whoever is most prepared will also be most flexible. These tools have many benefits, and they save costs. Ask us any questions you want! We answer for free! 😊
4. 2D paper catalog with AR features.
Creating AR content (augmented reality) for printed or electronic flyers is an exciting way to engage the customer and show the product remotely. It is a product in which classic 2D graphics are embedded with AR tags or QR codes, which displays additional content via a mobile phone. This content can be for example, a 3D model, video, or 3D animation. It is an exciting revival of static content, and the client can view it in the warmth of home.